Syracuse University, College of Visual and Performing Arts: visual identity program

The identity for Syracuse University's College of Visual and Performing Arts is based on the idea of original technology — those rudimentary tools used as the basis for all work, including the arts (i.e., the pencil). The mark, made of pins and rubber bands, captures the concept’s appropriated nature.

The website builds on the idea’s technological equivalent — blog posts and Tweets, the web’s elementary tools — which are extended in the College’s environmental graphics. A collaborative effort between architects, university staff, and designers, the environmental graphics both identify the college to a variety of publics and translate its spirit through the collected voices of hundreds of faculty, staff, students, and visitors.

University and College Designers Association Award of Excellence: identity, 2009
University and College Designers Association Award of Excellence: website, 2010
Print Regional Annual Design Award: website, 2011
Print Regional Annual Design Award: environmental graphics, 2012
Webby Award, Schools/Universities: website, 2011
Society of Typographic Arts Chicago Design Archive Award: identity, 2009
Society of Typographic Arts Chicago Design Archive Award: website, 2011
Society of Typographic Arts Chicago Design Archive Award, Award of Distinction: environmental graphics, 2011
Graphis Design Annual Gold Award: environmental graphics, 2014

Breuer, Gerda, and Meer, Julia. Women in Graphic Design, 1890–2012, Jovis Publishers/D.A.P., 2012, Germany.
Sommese, Lanny. “Studio Blue: College of Visual and Performing Arts, Syracuse University.” Novum Magazine, January 2011, Germany.
Poulin, Richard. Archigraphia Redux. Graphis, New York, 2016
Exhibited in CHGO DSGN: Recent Object and Graphic Design, Chicago Cultural Center, 2014

With architects Fiedler Marciano, 2008–09